The Vidhyadeep Institute of Business Administration, under the flagship initiative of V-EDGE (Vidhyadeep Experiential Development for Growth & Excellence) and its BrandVerse Club, successfully organized PRODUCTMANIA 2K25 in Room No. 107, E-Building, Vidhyadeep Campus. The event was curated and coordinated by Mr. Rahul Soni and supported by Mrs. Bhagyashree Patel (Departmental Coordinator).
The objective of PRODUCTMANIA 2K25 was to provide a dynamic platform for students to showcase their creativity, marketing insight, and strategic thinking through practical, experience-based learning. The event emphasized real-world application of marketing concepts like branding, positioning, and communication, enhancing students’ analytical and presentation skills.
Objectives of the Event:
- To enhance students’ creative and strategic marketing abilities.
- To develop teamwork, analytical thinking, and presentation skills.
- To provide a platform for hands-on learning in advertising, branding, and sales.
- To promote innovation and leadership among business students.
Competitions Conducted:
The event featured six exciting rounds designed to test students’ branding and marketing intelligence:
1.     Tagline Titans – Identify brands through famous taglines.
2.     Tune-O-Brand – Recognize brands through jingles.
3.     Logo Quest – Identify brands by their logos.
4.     Ad-O-Mania – Decode advertisements and identify products.
5.     Brand War (Product Positioning Battle) – Compete in strategic product positioning.
6.     Sell-It-Out (Sales Pitch) – Present persuasive sales pitches for products.
Over 70 students from BBA, MBA, and B.Com programs participated enthusiastically, reflecting their strong interest in marketing and branding.
The event’s success was made possible by the guidance of Dr. Sachin Godhani (I/C Principal) and the continuous support of Mrs. Bhagyashree Patel. Special appreciation goes to Ms. Vishakha Mahajan & Team for their exceptional leadership and coordination.
Outcomes of the Event:
- Strengthened brand analysis and creative advertising skills.
- Encouraged teamwork and healthy competition.
- Promoted innovative thinking and salesmanship.
- Provided a practical learning experience aligned with industry expectations.
In conclusion, PRODUCTMANIA 2K25 proved to be a resounding success — a perfect blend of learning, innovation, and fun. It enriched students’ marketing perspectives and reinforced Vidhyadeep University’s commitment to holistic, experiential education.
